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Subscriptions

Figuring out how best to monetize your content can be difficult. We’re here to help! In this article, we want to introduce you to the subscription model, a tried and tested way for creators to generate meaningful revenue from their work. 

Subscriptions are increasingly becoming the go-to solution for culinary influencers and content creators. Subscriptions enable you to earn a recurring income directly from your audience, without having to rely on unpredictable algorithms, unfriendly ads or on-and-off brand partnerships

Unsure of what subscription(s) you could offer? Not a problem! We’ll help you figure out what model to use, what to include, what to charge, and how best to promote your subscriptions to your audience. 

Subscription models

Before figuring what to include in your subscription(s), you need to first consider what subscription model suits you and your audience best. Different models are right for different creators  – it all depends on your approach and what your audience values most. 

Tutorial model 

This model is centred around education and teaching

Examples of the types of content you could include:

  • Live and/or pre-recorded tutorials and masterclasses
  • Live and/or pre-recorded cookalongs 
  • Online courses and workshops
  • Product demos 

Fan model 

This model is centred around giving your audience more direct, meaningful access to you, which often includes giving them a ‘sneak peek’ into your life and creative process. 

Examples of the types of content you could include:

  • Weekly/monthly virtuals hangouts
  • Live and/or pre-recorded cookalongs 
  • Live Q&A sessions
  • Private chat groups 
  • One-on-one conversations for high paying subscribers
  • Special behind the scenes access
  • Early access to content
  • Subscriber shout-outs
  • Exclusive, members-only merch 
  • Exclusive, members-only promo codes  

Exclusive content model 

This model is centred around providing bonus exclusive content. Many people like the idea of, and are willing to pay for, exclusivity

Examples of the types of content you could include:

  • Exclusive digital content (recipes, videos, techniques, collections and blogs)
  • Exclusive live streams and video chats
  • Private chat groups
  • Exclusive cookalongs and other online events 
  • Exclusive merch and promo codes 

Content library model

This model is centred around giving subscribers access to a large volume of past content

If you have a backlog of content you’re sitting on and/or regularly create lots of content then the content library model makes sense. You can make your current or most recent content free then, after a period of time of your choosing, you can move behind a paywall, which subscribers pay to unlock. This is in addition to any free content you might want to share with your followers.

Whatever model you choose, we have the tools to support you. CooklyBookly makes it easy to publish beautiful culinary content, and we have in-built tools to support your subscriptions: live streaming, video chats and exclusive chat rooms. 

By the way, you don’t have to stick to just one model! Many creators used a mix of two or three – it’s all about what works best for you and your audience.

Pricing your subscriptions 

You can create as many subscriptions as you want and set the price for each. Here are some examples of what you can charge. 

Here are some example subscriptions that you might create.

SubscriptionMonthlyQuarterlyAnnual
2 exclusive recipes per week£5£15£45
2 exclusive recipes per week and 1 live cookalong/masterclass£10£30£90
2 exclusive recipes per week, early content access, behind the scenes footage and access to members-only merch£15£40£110

Promoting your subscriptions 

Now that you know what models to use, what content to include in your subscriptions, how to price them, it’s time to promote them! Here are some tips to help you promote your subscriptions and ensure that your followers can’t help but subscribe.

  1. Generate excitement for the launch of your subscription. Drum up anticipation across all your social media channels before the big launch. Followers who are excited for the big reveal are more likely to subscribe! #watchthisspace
  2. Add your CooklyBookly profile page link to your social media bio.
  3. Promote your subscriptions across all your social media channels with engaging, entertaining videos and posts
  4. Ask for and listen to feedback from your subscribers. Let them help you make content that they love. This is key to sustaining your subscriptions.  

It’s important to note that you can still publish free content for your followers. In fact, we highly recommend that you do! If you put all of your content into subscriptions, your followers will always be confronted with a paywall whenever they access your content. While this may be what you want, the consequence can be that over time, many of your followers may stop clicking on your CooklyBookly links, knowing that they will not be able to see content without paying. It’s all about finding the right balance between free and paid content. Feel free to email us if you have any questions.