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Tips for maximising traffic from Facebook and Twitter

We recommend that you post to all the social media channels you’re active on. Many of our authors use Instagram as their primary channel but Twitter and Facebook can outperform Instagram because you can include clickable links to your CooklyBookly content in your posts.

Facebook 

We recommend that you post to all the social media channels you’re active on. Many of our authors use Instagram but Facebook can also help grow your brand, drive traffic to your CooklyBookly content, and increase your earnings. In fact, it can outperform Instagram because you can include clickable links to your CooklyBookly content in your posts.

A single recipe can reach thousands upon thousands of people from all across the world with the power of sharing. That’s why it’s important to capitalise on every piece of content you post. You never know which will go viral next and drive your CooklyBookly views through the roof. To make sure you get the most out of your post. follow the simple steps we call BICAS.

B: Bio.

I: Image.

C: Caption.

A: Action.

S: Stories.

Bio: Adding the link to your CooklyBookly profile page to your Facebook profile is very important. This way your followers will know exactly where to go to find your recipes.

Tips for maximising traffic from Facebook and Twitter

Image: We eat with our eyes first so it’s important to captivate your audience with great food photography. Mouth-watering photos are more likely to stop users in their tracks and make them interact with your posts. For tips on taking stunning photos of your food, click here.

Caption: Now that you have the user’s attention, it’s time to sell them the recipe. You want to make them fall in love with your post and engage with it. We recommend starting your caption with a captivating opening line, e.g. SKY HIGH YORKSHIRE PUDDINGS. Then, give your followers some insight into the post – keep it light, keep it funny, keep it 100% real and don’t forget to use relevant hashtags.

Tips for maximising traffic from Facebook and Twitter

Action: They love your image, they love the sound of the recipe and they now want to try it out. This is why it’s also important to include the content link in every single post. We find that it’s best to mention the link at the top of the caption.

You also want to use your caption to engage your followers to like, share and tag people in your post, which will drive your engagement up and in return generate more traffic to your CooklyBookly profile.

Stories: Facebook Stories are a brilliant way to drive traffic to your CooklyBookly content. Use this feature to drive followers to a specific piece of content. 

It’s important to try and post on a daily basis, but that isn’t always possible. So don’t be afraid to repost old content! You’re always gaining new followers and not all your followers see your posts when you post them.

Twitter 

  • Add the link to your CooklyBookly profile page to your Twitter bio. To find the correct link, open your profile page and copy. Paste it into the Website field in your Twitter profile. 
  • Share your posts to Twitter.
  • You can add clickable links to your tweets, which can generate more direct traffic to your CooklyBookly profile than is possible via Instagram posts. 
  • Retweets boost post visibility in a way that Instagram posts cannot; they create the potential for viratily.